Blumi Privacy Policy
Effective since: November 4, 2026
This policy explains what data Blumi collects, why, who we share it with, and how you control it. It is part of the Terms of Use.
Who is responsible
Blumi is responsible for your data. Contact us about privacy at mvcouto.apps+privacy@gmail.com.
Data we collect
- Account and sign-in
What it includes: Name, email, sign-in data, and, if you sign in with Google, the data it sends us.
Purpose: Create and protect your account, let you sign in and recover access. - Profile and goals
What it includes: Sex, date of birth, height, weight, activity level, goal, and calorie and macronutrient targets.
Purpose: Calculate your plan and daily targets and, combined with other people's and without identifying anyone, understand Blumi's audience by age range, sex, goal, and activity level. - Meals and photos
What it includes: Meal photos, foods, portions, estimated calories and macronutrients, meal type and time, and your edits.
Purpose: Analyze the photo, build your history, and total your day. - Reminders and preferences
What it includes: Meal and reminder times, language, units, and theme.
Purpose: Schedule reminders and keep the app set up your way on every device. - App usage
What it includes: Days with logs (streak), screens opened and actions in the app, and the feedback messages you send.
Purpose: Show your progress, understand what works, and improve the app. - Device and security
What it includes: Device and app data, identifiers, IP address, approximate location from the IP, time zone, and security logs.
Purpose: Keep your account access, prevent fraud and abuse, and, in combined form without identifying anyone, guide marketing. - Subscription
What it includes: Plan, status, dates, and store of purchase. We never receive your card details.
Purpose: Unlock paid features and handle billing support. - Support requests
What it includes: Name, app account email, phone number (WhatsApp), topic, and message.
Purpose: Reply to your request and, if needed, find your account. - Technical errors
What it includes: Crash reports with technical data about the app and device.
Purpose: Find and fix errors.
We collect what the app needs to work, stay secure, and improve.
Aggregated or de-identified data. We may turn data into combined statistics that do not identify anyone, such as how many people use the app by age range or city, and use them to understand our audience and guide marketing. We keep it in that form and do not try to re-identify anyone.
Health and sensitive data
Some data you enter is sensitive or consumer health data (profile and goals, meals and photos). You choose to provide it, and we use it to deliver the features you asked for. We ask for your consent where the law requires it, and you can withdraw consent by editing or deleting that data in the app or by deleting your account.
Residents of Washington and states with similar laws should also read our Consumer Health Data Policy.
How we use your data
- To provide the service you asked for: account, sign-in, app features, and subscription.
- With your consent: health and sensitive data, as explained above.
- To keep the app safe and working: account security, fraud and abuse prevention, fixing errors, and improving the product with usage data.
- To comply with the law: when the law requires us to keep or provide data.
Who we share it with
We use service providers that process data on our behalf, under contract and only for these purposes:
- Hosting and infrastructure: store and deliver app data
- Artificial intelligence: analyze meal photos and notes
- Sign-in: let you sign in with another account
- Stores and payments: process purchases and subscriptions
- Usage analytics: help us understand how the app is used
- Error monitoring: help us find and fix errors
- Support and operations: help us answer requests and run the service
We may also share data when required by law or an authority, to protect people's rights and safety, or in a sale or reorganization of the company (with the same protections as this policy).
Photos and uploaded files
Photos and files you upload are stored to show your history. When you delete an item, the file is deleted. When you delete your account, see what happens when you delete your account.
International transfers
We may process your data, directly or through service providers, in the United States and other countries. Those countries may have data protection laws that differ from yours.
How long we keep it
We keep personal data for as long as reasonably necessary for the purposes in this policy, including to meet legal obligations, respond to authorities, investigate violations, resolve disputes, protect rights, and keep the service and people safe. This may continue after an account is deleted. See what happens when you delete your account.
No sale of personal information
We do not sell your personal information or share it for targeted advertising.
Your privacy rights
Depending on where you live, you may have the right to:
- know what personal data we collect and access it;
- correct inaccurate data (most of it can be edited in the app);
- get a copy of your data in a portable format;
- delete your account and ask us to delete your data, unless the law allows or requires us to keep it (see how);
- withdraw consent for sensitive and health data;
- not be discriminated against for exercising these rights.
Send your request through the privacy form or to mvcouto.apps+privacy@gmail.com, including the email linked to your account. We verify your identity before acting and respond within 45 days. If we decline your request, you can appeal by replying to our answer; if you are still not satisfied, you may contact your state attorney general. An authorized agent may submit a request on your behalf with your written permission.
If you are in Brazil
Brazil's General Data Protection Law (LGPD) gives you the rights above and the right to know who we share your data with. Send your request to mvcouto.apps+privacy@gmail.com. You can also complain to the Brazilian data protection authority (ANPD).
If you are in Canada
Canadian privacy laws, such as PIPEDA and Quebec's Law 25, let you access and correct your personal data and withdraw your consent, subject to legal limits. In Quebec, you may also ask for your data in a portable format. Your data may be processed outside Canada, where authorities may access it under local law. Send your request to mvcouto.apps+privacy@gmail.com. You can also complain to the Office of the Privacy Commissioner of Canada or your provincial regulator.
If you are in Latin America
Laws such as Mexico's federal data protection law, Argentina's Law 25.326, Colombia's Law 1581, and Chile's Law 19.628 may give you the right to access, correct, delete, and object to the use of your personal data. We process it to provide the service, with your consent where the law requires it, and outside your country, as described above. Send your request to mvcouto.apps+privacy@gmail.com. You can also complain to your country's data protection authority.
Security
We use reasonable technical and organizational measures to protect your data. No system is completely secure. If an incident creates a significant risk to you, we will notify you as the law requires.
Minimum age
Blumi is for people aged 18 and over. We do not knowingly collect personal information from children under 13 (COPPA) or from anyone under 18. If we learn that this happened, we delete the data.
Changes to this policy
We may update this policy at any time. The new version is published on this page, with the date at the top, and takes effect when published. We do not send individual notices for each update, but we give reasonable notice of material changes, such as a message in the app. By continuing to use Blumi after publication, you agree to the new version. If you do not agree, stop using the app and, if you wish, delete your account.
Contact
Privacy: mvcouto.apps+privacy@gmail.com · Support: mvcouto.apps+support@gmail.com
Blumi